In London, puffer jackets and beanies were required as hundreds lined up in the brisk spring morning at the Covent Garden’s Apple Store to get their hands on the hotly-anticipated new iPad. 

From midnight, the crowd swelled, with a line to receive a ticket before joining the queue to purchase. Apparently, a blue shirt honour guard of Apple staff cheered and whooped up the crowd with Apple chants, high-fiving customers as they entered the store.

Our Cygnett man-on-the-ground in London, Rob Parr, took some happy snaps with these gleeful iPad fan boys, already tucking their pride and joy into the super-protective, grey Aerosphere iPad Sleeve.

The new iPad was equally well-received on the other side of the Atlantic. In New York City, we snapped this very pleased new iPad owner showing off his Lavish Earth Folio Case.

And, at Apple’s flagship store in San Francisco, this west-coaster looked rugged up but chuffed with his new iPad and shiny red Glam case. 

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Tags: new iPad Apple