PRESS RELEASE: Melbourne, AU, London, UK, Los Angeles, USA  – September 20, 2013 – Cygnett is pleased to release a fresh range to protect, connect and enhance Apple’s new iPhone 5s and iPhone 5c.

Product Manager in charge of iPhone gear, Freya Torrington, confirmed, “Following the release of the iPhone 5s and iPhone 5c today, we’re pleased that our data for both models is spot-on and our cases fit the new devices. We’re also very excited that our existing iPhone 5 designs are compatible with the new 5s device.”

Cygnett’s iPhone 5s range hero is the WORKMATE UTILITY (Retail price $39.95 AUD | $39.99 USD | £29.95 GBP | €29.95 EUR) a compact, quad-material 360° protective system. UTILITY was designed with urban protection in mind featuring sealed ports, covered buttons and shock and abrasion protection. The iPhone 5s version features full access to Touch ID and the iPhone 5 version covers the home button for extra protection. See how the WORKMATE UTILITY (#UtilityDrops) performs in the STREET TEST video.

The iPhone 5s range also includes ALEC (Retail price $44.95 AUD | $49.99 USD | £29.95 GBP | €34.95 EUR) a genuine leather flip case. This slick, precisely-finished case features a snap on chassis, cash and three card pockets; perfect for carrying all the essentials.

These new case releases accompany the iPhone 5s-compatible URBANSHIELD CARBON FIBER WHITE (Retail price $29.95 AUD | $29.99 USD | £24.95 GBP | €24.95 EUR) genuine case, a radiant complement to the popular black version. As well, FLIPFIBER (Retail price $34.95 AUD | £19.95 GBP | €24.95 EUR) soft flip case, featuring a lux microfiber texture and an organic de-bossed design.

The iPhone 5 + 5s range is completed by the ALTERNATE (Retail price $29.95 AUD | $29.99 USD | £19.95 GBP | €24.95 EUR) two-tone dockable case, featuring anodized aluminium chassis and two coloured sets of ends to change up the look of the iPhone. Watch the Alternate WORK+PLAY video.

The iPhone 5c FORM (Retail price $24.95 AUD | $18.99 USD | £9.95 GBP | €12.95 EUR) range is designed to mix-and-match to the vibrant colour palette of the 5c. From day to night or work to play, Form adds a new spectrum in Pink, Blue, Black and White, with each case featuring a unique, secret pattered inlay and a metal badge. The CRYSTAL (Retail price $24.95 AUD | $18.99 USD | £9.95 GBP | €12.95 EUR) for iPhone 5c flaunts its sleek lines and colour while protecting the chassis from scratches, wear and tear.

The iPhone 5s + 5c releases are also enhanced by the FlashPower car and wall chargers, HighWire and Jack2 AV cables; DriveView, DashView, StickMount and Bike Mount stands and holders; and OpticClear and Applicator screen protectors. Check out the OpticClear Applicator video.

Each case includes Cygnett’s Lifetime Guarantee (cygnett.com/lifetime). The range will be available coinciding with the Apple iPhone 5s and iPhone 5c launch, from September 20, 2013.

Click for press images or product videos. Press enquiries: Global & AU: Kim Pearce +613 9429 2552 pr@cygnett.com | US: Matt Garville 212.213.2451 x 226 matt@sandboxstrat.com | UK & EU: Clare Newsome +44 (0) 20 8358 9448 cnewsome@unlimited.com

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WE MAKE GEAR FOR SOCIAL ANIMALS, LIVING IN A DIGITAL WORLD.

Cygnett makes considered objects that protect, connect and enhance the mobile experience. We imagine and develop accessories that combine style and substance. We’re detail-orientated about delivering functionality and aesthetic for the tech-connected. We were launched in Australia in 2003 and Cygnett’s now very well-travelled. You can find our Android and Apple accessories, sound, power, stands and bags across four continents. cygnett.com

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Tags: iPhone 5 5s Apple WORKMATE UTILITY ALEC URBANSHIELD CARBON FIBER WHITE FLIPFIBER ALTERNATE FORM CRYSTAL