Press Release

March 2013


This season, the cultural currents have guided our Galaxy S4 color collections towards the 1960s. In Mad Men terms, the Form and Feel cover the spectrum from ‘Joan Harris’ to ‘Betty Draper’. Whether the look is boldly bejeweled or whimsically girlish, this most elegant time travel is elaborated on awards reds carpets, haute couture and high street fashion.


Form (MSRP $19.99) are high-gloss hard cases in on-trend jewel brights – Sapphire Blue, Ruby Pink, Onyx Black, Diamond White and 2013 Pantone® Color of the Year, Emerald Green.


Cygnett Trend Forecaster, Toyah Perry, explains, “These rich and opulent jewel hues, Sapphire Blue, Ruby Pink and Emerald Green, reveal a baroque, almost renaissance influence.  The audacious 1960s gowns in vivid gemstone tones mirror the movement towards colored stone jewelry – a departure from the customary frosting of diamonds. Of course, the vivacious ‘Joan Harris’ (Christina Hendricks) is the contemporary icon of this va-va-voom color spectrum, but we’ve also seen Jennifer Lawrence, Jessica Chastain and Mila Kunis embody gemstones, not to mention voluptuous, jewel-hued silhouettes from Lanvin and Giambattista Valli.”


Feel (MSRP $19.99) have a soft rubberized-finish in a new season pastel palette – Lilac, Mint, Fairy Floss, Charcoal and Black. Both are super slim, snap on cases.


 Cygnett’s style doyen, Torah, describes the pastel allure, ‘We’ve explored the pop-pastel Fairy Floss, Lilac and Mint shades in this range. They evoke a desaturated palette, delicately elaborated by Jennifer Lawrence and Anne Hathaway at the 2013 Oscars (well-accessorized with gold). Certainly, ‘Betty Draper’ (January Jones) epitomizes this 1960s infantilized elegance – the fresh-faced Hitchcockian beauty is the poster-girl for pastel. This graceful trend is influencing an array of fashion currents; from the gorgeous Lilac Jimmy Choos, Salma Hayek in figure-hugging lilac, Diane Kruger verdant in mint, and Anya Hindmarch’s confection-colored leather bags.”


For the Form and Feel range, we’ve explored the 1960s reference palettes of the season – for the fashion forward – whether you’re channeling the allure of ‘Joan Harris’ or ‘Betty Draper’.


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About: Cygnett designs, develops and manufactures innovative digital accessories for the world’s most popular gadgets and technology. From cases and accessories for Apple and Android smartphones and tablets to portable speakers, earphones, power products and laptop bags, Cygnett is the world’s fastest growing digital accessories designers. With offices on four continents, products in over 85,000 worldwide retail outlets and in more than 85 countries, Cygnett's offers protection, fashion and function.


For more info and images, please contact: Sandbox Strategies | | Phone: 212.213.2451

Tags: Samsung Galaxy S4 US Cygnett Form Feel